You can use the the AdWords Keyword Tool to get estimates on AVG. CPC for keywords, but they should be used as a reference only. There are various other factors in play that will result in the actual CPC you ’ll end up paying.

https://adwords.google.com/select/KeywordToolExternal

MAX CPC is a parameter you set yourself. Depending on the industry you are targeting you can expect to set a higher MAX CPC on generic terms. Examples of those industries would be ones like medical, travel, women’s apparel, etc.