Where can I find a list, ordered by cost in descending order? Thanks
Matt LeVeque
You can use the the AdWords Keyword Tool to get estimates on AVG. CPC for keywords, but they should be used as a reference only. There are various other factors in play that will result in the actual CPC you ’ll end up paying.
https://adwords.google.com/select/KeywordToolExternal
MAX CPC is a parameter you set yourself. Depending on the industry you are targeting you can expect to set a higher MAX CPC on generic terms. Examples of those industries would be ones like medical, travel, women’s apparel, etc.