What kind of costs can I expect per PPC campaigns on Google, MSN, Yahoo and Bing? Can I expect to pay less on one of the sites versus another?
Anonymous
They are all over the place, ranging from \$0.05 to \$100+. Legal, debt and adult usually have the high costs. If the cost is really low, usually it’s a result of not much search volume so you won’t have many clicks either.
Matt LeVeque
I would agree with the range of costs and the types of industries that are higher cost. Medical keywords are also higher cost terms. I would disagree with the second point about low cost equaling lower search volume. Brand keywords command an extremely low Avg. CPC and generate high click and conversion volume. I also have many clients who receive high click and conversion volume on generic keywords with a very low Avg. CPC. The rule of thumb to remember is that a high CTR on any keyword should result in high Quality Score and lower costs.