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Quality Methodologies for SEM/SEO?

I am interested in learning if anyone who manages SEM/SEO/PPC or any other online marketing channel uses Six Sigma or Lean principles as a part of their tool set. I have come across glimpses of six sigma for online marketing but nothing substantial. If you have a case study please share.

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michaelcyger
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I’d love to know this also, Matt! Hopefully we’ll hear of some soon. Maybe Michael Marx has heard of someone…I’ll ask him.

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michaelmarx [ Editor ]

If anyone knew the answer to this question it would be you Matt. And since you are the one doing the asking, chances are there are no solid case studies out there. Hard to believe that no one out there has experience though…Hopefully this forum will bring the resource to light.


With a little research I did find a couple of new articles that touch on the subject at SEOChat.com:
Introducing Six Sigma Methodology for SEO

Implementing Six Sigma Methodology for SEO

Worth the read at least. Perhaps the author would have more information.

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mattleveque

I did come across that article a while ago , but thought it had a lot of gaps in it. Seemed like the author sat through a Six Sigma webinar and wrote an article.

I know both Avinash and the Eisenberg’s have written about Six Sigma for Online Marketing, but I am not convinced what they were doing was a full fledged Six Sigma project. At least Avi went through Six Sigma training at Intuit so maybe what he has done is as close as it gets?

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