I have a customer with a slew of domains names. They point all the domains names to one website, so essentially they have the same website under five or more domain names. Is this a problem for Google or other search engines? Would should I do? Tell my customer to close out all the domains except for the one that he wants the most? Or should all the other domains just redirect to one of the domains?
Patrick Aljord
Google robots like it when they find unique content and they don’t like it when they find duplicate/non-original content. Using different domains for the same content will make you lose points in your Google ranking as Google will mark the content as duplicate/non-original. Also when you make Google crawl the same content several times, you make them lose resources for nothing, so again, that’ll be bad for your ranking.
My advice, try to tell your client to keep one domain only. By the way, having various domains is also confusing for visitors, it’s easier for a site to have only one domain in order to build its identity online.