Does SEO only work in the USA, or does it work in other countries like New Zealand, Japan and China also?
Do you need to build and search engine optimize each of the websites on a country by country basis?
Oren shafir
If your target audience is in New Zealand or Japan or China, then you have to localize and optimize for the given country. In the case of New Zealand, it wouldn’t be as big a job because it’s still English. But of course, some of the terms are going to be different, and there will be different search trends. Many keyword research tools give you statistics per location.