If I wanted to make my website relevant in search engines, would it help if I created a discussion forum for users of one of my customer’s websites? I envision it would be a sort-of living FAQ where people could ask questions of the company or questions-in-general, and users and employees could answer. Is it worth it? Can anyone point me to other sites that have done this well?
Alvin Brown
Hi Cheryl,
Whether or not having a ‘Living FAQ’ community is worth it really comes down to what metrics one measures and the ROI goal(s) set.
As for examples, Page2Sucks.com is a great example! You don’t have to thank me, Mike! <BIG SMILE> This site is steadily moving up in rankings the more participation and content we all provide.
You may want to look at the Intuit Quickbooks community. Intuit not only uses this as a troubleshooting FAQ community, this community actually is now a driving force to their bottom-line revenue in more products being sold because of the community support of their technical support staff and customers fielding requests.
Intuit -- http://community.intuit.com/quickbooks
